Iluma is a shopping centre in the heart of Bugis. Opposite Bugis Junction and within 5 minutes walk from Bugis MRT Station. A connector in the form of an overhead bridge connect it to teenage haven, Bugis Junction. Cinema operator Film Garde is situated at the top floor. Almost all shopping centres with a cinema operator can draw a decent crowd. Furthermore, Shaw at Bugis Junction is currently closed, leaving movie goers in Bugis with only 1 option if they want to watch a movie. The crowd should be bustling right? There is even a koi just minutes away.
But no! The place is like a ghost town the last time I went there hoping to catch a movie. The first floor is vacant. The second floor seem to be clearing. What is happening to it? Bad Feng shui? Restructuring after the new takeover? Renovating? I do not know. However, I do have an idea to turn its fate!
I am a fan of reality Tv. Survivor, Amazing Race, just to name a couple. Actually I’m only a fan of those 2. Okay, I’ve drifted. So yah, reality Tv. If I were the management of Iluma, I will look for Media Corp and pitch an idea and sponsor it. Since there is no crowd, there is nothing to lose. It’s either a success and draw more crowd or it will remain as a ghost town with largely nobody who want to rent the shops.
The reality game show will be: Entrepreneur Challenge!
So how will the game go. There will be a selection period whereby the public can submit proposal on which unit they would like to rent and what business they would like to start. Of course the management will choose according to what they feel will have a decent chance to make it. And shortlist perhaps 10-20 best ideas. Provide 13 weeks rent free (the series will last 13 weeks) to the contestants. The contestants will have 13 weeks to pit themselves against one another. Every week, the outlet with the least percentage profits will be eliminated like amazing race and survivor and will be asked to leave unless they decided to take up the shop and pay rent officially. The winner will get some cash rewards or rental rebate for a year!
To make this more interesting, each contestant will be paired up with a mediacorp star as well as assisted by a relevant consultant to increase the chances of survival in an almost empty mall.
The best part is, during the contest, there will be publicity. After the contest when the show is aired, there will be another round of publicity. And the mall can do this for more and more seasons until the mall be associated with a mall for budding entrepreneur. Cool eh! I want to be the producer of this reality show!